World Breastfeeding Week (WBW) is a global campaign led by the World Alliance for Breastfeeding, supported by organizations such as the World Health Organization (WHO) and UNICEF. This event takes place annually during the first week of August to raise awareness and encourage action on various themes related to breastfeeding.
World Breastfeeding Week is not merely a health initiative; it unites individuals to support mothers and emphasizes the significance of breastfeeding for both infants and their mothers. This week contributes to the development of healthier communities, shares beneficial health advice, and serves as a reminder that every mother is entitled to care and assistance. Whether you are expecting a child, already a parent, or just want to assist others, participating in this week can truly make a significant impact.
This year's official theme, “Prioritize Breastfeeding: Create Sustainable Support Systems,” highlights the importance of strong, lasting support at home, work, and within communities for World Breastfeeding Week 2025.
Breastfeeding significantly enhances the health, development, and survival of infants and children. It also promotes the health and well-being of mothers in both the short and long term.
Breastfeeding provides infants with optimal nutrition and protects them from illnesses and diseases. It fosters a strong bond between mother and baby and contributes to long-term health for both. For mothers, breastfeeding can aid in recovery after childbirth and reduce the risk of breast cancer, ovarian cancer, and diabetes.
Breast milk is distinctive and contains crucial elements that are essential for an infant's growth, development, and health. These elements include vital enzymes, hormones, and antibodies. Additionally, breast milk is specifically designed for your baby. This means that it adapts as your baby grows to fulfil their requirements, providing protection during their growth and development. Your body is finely tuned to protect you; your immune system is developed and can quickly generate antibodies in response to any viruses or bacteria you might encounter. These antibodies can also be swiftly transmitted through your breast milk to safeguard your baby while their own immune system is still maturing and more susceptible. Despite extensive research, science has yet to replicate the unique qualities found in breast milk.
No mother should ever have to breastfeed in isolation or feel unsure about what to do. This week focuses on establishing better support systems—at home, in the workplace, and within clinics or hospitals. When all parties work together, breastfeeding becomes easier and more effective for everyone involved. It's all about ensuring that every mother feels welcome and supported, no matter where she is.
Better Start to Life: Breastfeeding
Better Start to Life is a campaign supported by Better Health that provides mothers with a range of valuable information and support, including a digital breastfeeding support tool available to help you day or night.
More information about this service can be found on our website via the link below.
For even more information and support please check out a range of useful websites and videos via the links below.
